Facebook does not work the way it did in the good old days. Facebook is now a paid platform.
Facebook went from being a private company to being a publicly traded company. This helped create real pressure on Facebook to deliver return on investment (ROI) for their investors. Many Wall Street investment banks such as Goldman Sachs became investors in Facebook. These guys want their money.
So the days when you could just put up a Facebook page and have decent content and you would see that page take off are largely behind us. Facebook's algorithm ensures that only a very small percentage of people who visit your page can actually see your posts. Less than one percent of them!
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