If the telescope is strong enough, you may just be looking at the back of your own head. Everything is relative - Einstein said that. We are all relatives - I said that.
Posted by Soma Social Marketing on Tuesday, 1 March 2016
Showing posts with label soma social marketing. Show all posts
Showing posts with label soma social marketing. Show all posts
Wednesday, 2 March 2016
We are All Relatives Finding Our Social Content
Thursday, 25 February 2016
The New Emoji may make you sad :(
Facebook knows when you are naughty and when you are nice. They want to know when you are happy or when you are sad by tracking how you feel through the new emoji's. Happy or sad? Angry? Do you stay on Facebook longer when you are angry or when you are happy? Facebook wants to know.
Do you think people buy some products when they are happy and others when they are sad? What about when they are in Love?
Wednesday, 24 February 2016
Facebook users get older
This year Facebook will experience the largest percentage share increase in the Ages 65+ demographic. During that same period, eMarketer data suggests that the Ages 18-24 demographic share will decrease slightly. Our dedicated team of digital marketing experts will help you help you meet your business objectives and goals. Call us on +264 81 621 0524
Not just for the Fortune 500
You don’t need to be a big name brand with a six figure marketing budget to make social media work. In fact, recent research has shown that small businesses are more likely to succeed within the social media arena than their supposedly all-powerful, ’jump in feet first’ corporate counterparts.
Small businesses are better able to catch strike the correct tone on social media as opposed to their larger counterparts.
Small businesses are better able to catch strike the correct tone on social media as opposed to their larger counterparts.
Tuesday, 23 February 2016
From the Archives: Beware of Facebook's 'like farmers'
This story was first published in The Namibian way back in 2013 but still mostly holds true today. http://www.namibian.com.na/index.php?id=107686&page=archive-read#
ROB PARKER
Facebook has been undergoing some changes which users have likely noticed. The social media site are putting more and more adverts into your news feed and getting better at tailoring those adverts to user preferences.
Aside from these growing intrusions there is another phenomenon rising as Facebook implements new features: The Like Farm.
All Facebook users have seen these posts whether we recognise them or not. You will see a post that says, 'Bet you can't name a country without an 'A' in it', or a picture shows a man standing on the edge of a cliff and the caption instructs you to 'Type 'jump' in the comment box and see what happens'. Of course, nothing happens, it's a photo for crying out loud. You might have wasted your airtime on that one.
That post usually comes from a page that specialises in creating this type of engagement - A Like Farmer.
The images and memes are selected so that as many people will 'like' them as possible. They will play to your urge to solve a puzzle. The puzzle will be easy enough so that all can play, as the point is to generate comments and likes. Others will plea: ''Like' if you hate cancer.' Or 'If I get enough 'likes', my dad will quit drugs.'
The creators of these Facebook pages first share the post among themselves. Creators of pages like this will typically also have a large number of followers each. Now the posts and pages are instantly visible to thousands of other people's news feeds. The people who then from there interact with that post then expose that option to their friends.
So where's the con? The people who started the Facebook page, having quickly acquired thousands of followers, sell it off, which was always their goal. Now an advertiser has all those names and Facebook addresses and will use them to try and sell you genuine items, or could inbox you attempting to con you.
When visiting the site Likey.net, which offers users an array of different spam-type groups to like. By all indications, these sites are very busy, and their respective Facebook pages are as well. What you actually may be doing when you click 'like' on one of these Facebook memes or images, is signing yourself up for future spam.
Like farms and like buying aren't entirely new concepts, Google dealt with similar problems with link farms during the search engines adolescence. Since Facebook developed the open graph and is busy distributing 'like' buttons all over the web, they have become more of an issue, and will probably continue to be unless Facebook decides to do fix it.
One solution Facebook are toying with is introducing a fee to send a private message to people who are not on your friend list and they are running pilot projects for the program now. Aside from the potential for massive revenue generation, the platform is also hoping to cut down on spam. While logistics or user resistance may derail those plans, the solution would render the Like Farm for commercial purposes seemingly obsolete.
'A statement on the Facebook website stated that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages...'. The problem, as usual with Facebook is that the cure may prove to be worse than the disease as they are essentially promising to sell access to your inbox, leading to fears of being flooded with constant spam from big companies with the budgets to buy access.
All Facebook users have seen these posts whether we recognise them or not. You will see a post that says, 'Bet you can't name a country without an 'A' in it', or a picture shows a man standing on the edge of a cliff and the caption instructs you to 'Type 'jump' in the comment box and see what happens'. Of course, nothing happens, it's a photo for crying out loud. You might have wasted your airtime on that one.
That post usually comes from a page that specialises in creating this type of engagement - A Like Farmer.
The images and memes are selected so that as many people will 'like' them as possible. They will play to your urge to solve a puzzle. The puzzle will be easy enough so that all can play, as the point is to generate comments and likes. Others will plea: ''Like' if you hate cancer.' Or 'If I get enough 'likes', my dad will quit drugs.'
The creators of these Facebook pages first share the post among themselves. Creators of pages like this will typically also have a large number of followers each. Now the posts and pages are instantly visible to thousands of other people's news feeds. The people who then from there interact with that post then expose that option to their friends.
So where's the con? The people who started the Facebook page, having quickly acquired thousands of followers, sell it off, which was always their goal. Now an advertiser has all those names and Facebook addresses and will use them to try and sell you genuine items, or could inbox you attempting to con you.
When visiting the site Likey.net, which offers users an array of different spam-type groups to like. By all indications, these sites are very busy, and their respective Facebook pages are as well. What you actually may be doing when you click 'like' on one of these Facebook memes or images, is signing yourself up for future spam.
Like farms and like buying aren't entirely new concepts, Google dealt with similar problems with link farms during the search engines adolescence. Since Facebook developed the open graph and is busy distributing 'like' buttons all over the web, they have become more of an issue, and will probably continue to be unless Facebook decides to do fix it.
One solution Facebook are toying with is introducing a fee to send a private message to people who are not on your friend list and they are running pilot projects for the program now. Aside from the potential for massive revenue generation, the platform is also hoping to cut down on spam. While logistics or user resistance may derail those plans, the solution would render the Like Farm for commercial purposes seemingly obsolete.
'A statement on the Facebook website stated that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages...'. The problem, as usual with Facebook is that the cure may prove to be worse than the disease as they are essentially promising to sell access to your inbox, leading to fears of being flooded with constant spam from big companies with the budgets to buy access.
Customer-centric, Value Driven Marketing
The words and pictures tell the story.
Posted by LoneWolf Econsulting Services on Tuesday, 23 February 2016
Monday, 22 February 2016
Digital Marketing in a Digital World
It is no exaggeration that you live in a digital world and from that perspective it is imperative that your business has...
Posted by Soma Marketing on Thursday, 18 February 2016
Target Your Marketing With Social Media
Social Media means that you can identify and reach those people who are the most likely to purchase your product. So, if you are a fictitious college offering I.T courses in Windhoek, you would want young people, living in the capital to see your advertising. Our advertising would be designed specifically to appeal to that demographic.
If you get this part right, you are on your way to understanding how Social Media can work for you.
If you get this part right, you are on your way to understanding how Social Media can work for you.
Social Media for Your Small Business
Social Media for Your Small Business.
Social Media is an excellent way for companies with a marketing budget to reach the people who are the most likely to buy their products or services.
Your advertising budget is finite. This means you have a certain amount of money to spend and no more than that. When you advertise with traditional media, such as a newspaper or the radio you are paying to advertise to everybody.
This means if you are advertising courses for your college in formation technology, you are paying the newspaper to advertise to grandmothers and English majors - not exactly your target market. We engage with your target demographic.
Follow Soma Social Marketing on Facebook. Click on the Link
Social Media is an excellent way for companies with a marketing budget to reach the people who are the most likely to buy their products or services.
Your advertising budget is finite. This means you have a certain amount of money to spend and no more than that. When you advertise with traditional media, such as a newspaper or the radio you are paying to advertise to everybody.
This means if you are advertising courses for your college in formation technology, you are paying the newspaper to advertise to grandmothers and English majors - not exactly your target market. We engage with your target demographic.
Follow Soma Social Marketing on Facebook. Click on the Link
Soma Social Marketing - Windhoek, Namibia
Innovative. Talented. Inspired. Dynamic. Critical. Honest. Eclectic. Temperamental. Crazy. Outlandish. Loud....
Posted by Soma Marketing on Monday, 25 January 2016
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